The world of the internet has become one of the primary fronts of marketing. Are you interested in the field of Digital Marketing?
Digital marketing has become the most effective in terms of branding, advertising, and increasing customer engagement. Every brand is thriving its social presence on digital fronts to increase awareness about their brand.
The roles in this domain are never ending. However, you will see a hike in your payment with the number of years that you invest in this field.
#1: Digital Marketing Manager
Digital marketing managers in IT industries, Internet Companies & Digital Marketing are one of the highest paying jobs in the country. This position looks for a higher experience with a strong background in digital marketing to mentor and manage people.
A DM Manager should be an expert at managing various online marketing functions like SEM, PPC, SEO, Content Marketing, and Email Promotions.
From Planning, Organising & Executing digital marketing campaigns to SEO and analysing performance on digital fronts is what a DM manager does.
Average salary: INR 8,00,000.
Salary Range: 4,00,000 to 18,00,000.
#2: Pay Per Click Analyst
PPC Analyst or an SEM Analyst, is one of the most in-demand jobs for online marketing these days. Someone who possess the ability to reap profits equal to or greater than the investment will be a quick hire by any company. Companies, after getting results organically, want to push their boundaries and try out paid advertising. Strong command of campaign creation and the psychology behind consumer clicks can easily get the job he/she wants and with the desired salary.
PPC Analyst must have strong technical & analytical skills. Being responsible for managing Ad Campaigns, Social Media Networks, maintenance of keywords, daily analysis, and so on.
Average Salary Range: INR 2,50,000- 6,00,000
#3: SEO Specialist
SEO is the underdog of the digital world. No matter how many newer techniques pop up, SEO will remain the most sustainable and long term derivative. An experience in SEO tools like SEMrush, Google Analytics, Search Console, and so on are highly demanded.
SEO Analyst or an SEO Executive’s day to day job includes improving user experience with a compliance to Search Engine guidelines. You need to have a good understanding of technical SEO, ranking algorithms, keywords, optimization tools such as Google Console, SEMrush and so on.
Average Salary: INR 2,20,000- 8,00,000
#4: Social Media Marketing
With the onset of social distancing, Social media is the method individuals primarily interact with each other. Therefore, brands primarily focus on maintaining a social media presence to drive business to their website. To drive traffic to their pages and keep the engagement up, organizations hire social media marketers who are well-versed with the gamut of social media
Everyday job roles include curating relevant & engaging content to reach the target audience, designing campaigns for social media handles, keeping a check on trends, and a knowledge of social media tools, applications, channels, design, and strategy.
Average Salary: INR1,50,000- 10,00,000
#5: Content Marketing
Digital Marketing is all about the content. From blog posts, videos, podcasts, visuals to campaigns, email newsletters and much more, everything falls under this category.
A Content Marketing Manager oversees the diverse forms of content, leads people with his / her domain expertise, and leadership skills.
The job role entails creating, improving & promoting content for engagement, raise brand awareness, encourage positive consumer experience, manage distribution of content, and so on.
Average Salary: INR 2,00,000-20,00,000
Literary enthusiast and an avid reader, Rashi has developed a keen interest in unraveling the mysteries of the world of business. She is currently pursuing PGDM in marketing & Sales from TAPMI, and look forward to honing her skills and helping out fellow student community. Patience, Persistence and Perseverance are her key companions and books are dearest friends.