Product Management Post Covid-19

Webinar Summary: Product Management Post Covid-19 and Opportunities for Budding Product Managers

Product Management Post Covid-19
Product Management Post Covid-19

On 10th May, we held our 3rd webinar on Product Management post Covid-19 & Opportunities. Our Speaker was Abhineet Sinha, Product Manager with over nine years of experience building web and mobile products across domains like e-com, classifieds, logistics, and financial services. Abhineet’s current job role is Product Manager at Intuit, working on Quickbooks Online Advanced, a business management software product.

Webinar Video

One of key objectives of the webinar was to understand Product Management and impact of Covid-19 on the role of product manager. Being a product manager himself, Abhineet conducted a survey of 100 PMs to understand Covid-19 impacts. As per survey results, 56% PMs reported that their companies are updating their business model. Businesses are offering an extended free trial, moving to virtual setup from physical setup and continuously brainstorming to bring in necessary changes in business models to survive and be ready for next growth cycle.

Few business sectors, which have benefited from Covid-19, are Pharma, Gaming, Entertainment. On the other hand, Travel, Apparels and consumer durable are worst hit. The consumer spending, during lockdown, has come crashing down as credit card spend (measure of millennials spending) has reduced by 25% in March and 60% in April.

The speaker analysed the business response of Swiggy as a case study. Swiggy, which is valued nearly $1 bn, has nearly 2.4 cr work-force. Due to Covid-19, More than 60% of Swiggy’s restaurant partner has stopped operation. Swiggy swiftly moved on to essential service distribution to support the country and its workforce.

During Ask Me Anything (AMA) Speaker, explained how can a student prepare for roles of Product Managers. He explained that the Product manager must be the voice of users. It is very important to do a frequent survey to gain insight into User’s mind, don’t work on intuition. Speaker stressed that prior understanding of technical domain is not necessary to be a successful Product Manager. A better understanding of product and user are more important skill for product manager. While learning key technical skill is always a bonus.

Also Read  Top Stories of Inspiration: From Rags to Riches

Speaker Profile: Abhineet Sinha

Speaker - Abhineet

Manager Product Management | Intuit, Bangalore, India

Product Manager with over nine years of experience building web and mobile products across domains like e-com, classifieds, logistics, and financial services. Abhineet’s current job role is Product Manager at Intuit, working on Quickbooks Online Advanced, a business management software product.

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