5 Career Paths After MBA In Marketing

The world of marketing is ever changing. With newer technologies and software crowding the advertising scene, companies need to evolve and re-invent themselves to stay on top of their game. They not only need to be updated with the latest trends around the world for their ad campaigns but also need to stay in touch with the current tools and platforms to launch the previously mentioned ad campaigns.

Let’s talk marketing statistics

  • About 64% of the marketers actively spend time in SEO- HubSpot 2020
  • 24% of marketers plan to increase their Content Marketing Investment in 2021- HubSpot 2020
  • In 2018, social media ad spending reached about $27 billion in the U.S. (including paid social ads, games, and apps)- Statista 2019
  • 95% of video marketers said they felt they’d increased understanding of their product or service using videos- Wyzowl 2020
  • From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness- Campaign Monitor 2019

From the above data, it is pretty clear that marketers need to come up with newer ideas and methods continuously for promoting their products, services and brands. This brings in the never-ending need for marketers who will create unique and creative campaigns for companies. In today’s world where an average human has an attention span of 8 seconds, brands need to convey their ideas in brief and in a way that gets imprinted in the minds of customers.

When a company hires a marketing professional, it is not only because he/she has strong knowledge about the know-hows of marketing but also because they have the ability to think outside the box.

With that in mind, here are 5 jobs that a Marketing major can pursue after MBA-

#1: Brand Manager

A brand manager is responsible for adapting a brand’s strategy for the company’s target market. He is the guardian of the brand when it comes to devising new initiatives and strategies. They need to have a clear image about the marketing mix and the company’s vision, mission, objective and goal. From managing the budget of the promotions to handling the sales forecasts, they oversee it all with one objective and one objective only- The brand value should not be compromised. Their role is to bridge the gap between a brand’s current perceived image and its dream status.

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#2: Market Research Analyst

There is a lot more than meets the eye when it comes to marketing. It isn’t only about ad campaigns and social media reach. A ton of research goes into an idea before it gets the green light. This task is done by a Market Research Analyst. Their job is to research about customer wants and needs and analyse the results into actionable insights that help the stakeholders take the right decisions. They use market surveys, questionnaires and focus groups among other tactics to get the required data.

“Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs. You have to know which direction to travel and how fast to go. A good market research plan indicates where and who your customers are. It will also tell you when they are most likely and willing to purchase your goods or use your services.”

William Bill of Wealth Design Group LLC in Houston.

#3: Marketing Automation Specialist

It may sound made up but it is in fact a real job. A Marketing Automation Specialist works simultaneously with both marketing and technical teams. Their job is to under the marketing automation software used and then to ideate, execute and monitor the progress on the used platform. Their task is to help deliver the right ad to the right customer at the right time in order to drive sales.

#4: Public Relations Specialist

PR holds a very important place when it comes to creating a brand image. It is a PR Specialist’s job to secure media coverage for the company and its leaders to create and maintain a positive reputation. Their job primarily revolves around organizing public events, holding press conferences, writing press releases etc.

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#5: Business Development Manager

A BD Manager’s role is quite creative. He/she is responsible for maintaining cordial relationships with clients, customers, suppliers and other stakeholders. Their work as the title suggests is to develop and expand the business using creative, new and unique tactics. Their role also demands them to create strategies to improve existing business, create new opportunities and also to meet present demand targets. They also make and execute operational changes.

Apart from the above-mentioned jobs, here are some notable mentions-

  • Sales Manager
  • Media Planner
  • Admissions Representative
  • Fundraiser
  • SEO Specialist
  • Social Media Manager
  • Email Marketing Manager
  • Content Manager
  • Advertising Coordinator/Manager

The field of marketing is huge and the aforementioned roles do not form an exhaustive list. There are hundreds of places where a marketer is required. So find your passion, think about what you are good at and get going.

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