It is no news that Google is the most important influence when it comes to the digital marketing industry. Lots of advertising and media are built to fit Google’s requirements and it is Google that adds credibility to your work. It is important to look at and understand the courses offered to understand the usage patterns.
Google has provided a great learning opportunity for students interested in digital marketing and such through their free online courses. It is an easy process to learn tips and tricks for students and professionals who are looking forward to adding new skills in marketing and advertising field, as well as small and medium businesses to scale up their businesses.
Below mentioned are some of the courses offered by Google that will help you learn more about marketing channels in digital world, new trends, strategies and much more.
Formulated to help everyone understand the very basics of Digital Marketing and how it has impacted the world, this course provides hands on learning to everyone who is willing to put a leg forward in the field of Digital Marketing and Advertising.
This course will help you understand the requirement of your client and the prospect’s preferences and align them to form a targeting method which is unique. It will be easier to grab the attention of leads. The course will make you understand the importance of keywords in digital marketing and how you can use them for a better outcome.
Search Engine Advertising is one of the most commonly used advertising techniques these days. Finding ways to match the strategies of your advertisement to the requirement of the niche will become easier after taking up this course. Essential to understand how one can make optimum use of search engine marketing from scratch.
Visual ads are probably the most noticed and important ads. This course will help you explore and deploy visual ads which will have the most impact on the minds of the audience. This enables you to understand the appearance of ads to a consumer, which is most useful when a consumer is going through content relevant to the topic of the ad.
It is not easy to attract audience through mobile advertisements since they are smaller and more prone to neglect. However, this course will educate you on organization of campaigns to make the maximum impact on the user. Cross functional ad strategies as well as traditional strategies to generate a well received campaign for all mobile platforms.
Probably the most popular course, the Google Analytics course will hep you channel all of analytics capabilities in Google to utilize and optimize the very nature of the leads you are targeting. It will introduce you to several analytical tools and make an impact.