RETHINK FOOD

“To a hungry person, every bitter food is sweet. When the preferable is not available, the available becomes preferable.”

Israelmore Ayivor

The Indian Institute of Management Jammu, as a prestigious educational institution considers its vision to develop leaders and entrepreneurs who can perform globally to make a valuable difference to society and the corporate world. As a social impact and to bring awareness about food, The Indian Institute of Management  Jammu’s International Relations student-driven committee is conducting the “Hult Prize” event on its theme ‘food for good’. The aim of the event is to bring awareness about food. Its importance and highlight the current food supply shortage in India.

India with a population of 1.3 billion, is the world’s second-most populous country. It is the second-largest country in the world with an area of 3.288 million square kilometers. India is the world’s largest producer of milk, pulses, and ranks as the second-largest producer of rice, wheat, sugarcane, groundnut, vegetables, fruit, and cotton. It is also one of the leading producers of spices, fish, poultry, livestock, and plantation crops.

However, India still has many growing concerns about food sufficiency, food waste, food inequality, malnutrition, etc.It is a home to over 190 million undernourished people. As the Indian economy has diversified and grown, agriculture’s contribution to GDP has steadily declined while achieving food sufficiency in production. According to the Global Hunger Index 2020 report, India still stands at 94th position among 107 countries, and in the ‘serious’ hunger category with experts blaming poor implementation processes, lack of effective monitoring siloed approach in tackling malnutrition, and poor performance.

Tackling malnutrition, food waste, food sufficiency, food inequality, etc, requires political commitment and simultaneous actions across multiple sectors. India must actively prevent the main drivers of malnutrition, food waste, etc. through more equitable, resilient, sustainable systems for food and health security, backed by responsive social protection mechanisms. 

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In a nutshell, this is the propitious time for developing a mechanism to bring greater attention to the food for good thought. The government of India should coordinate and direct government activities to improve the country’s diet and health problems. The government-supported initiatives often bring high-level attention to issues not easily encompassed or well attended to within individual government agencies and programs. Furthermore, these initiatives often lead to greater government commitment and financial support. 

Providing communities with nutritious food is a simple and effective way to help women gain economic independence, boost student grades, and improve health outcomes. It’s not a cure-all for the many humanitarian problems that affect the world, but it is key to any holistic approach to development. A growing generation of youth leaders is needed to make sure that these goals are achieved. Youngsters need to make nutrition a central focus of all development projects and insist that access to quality food is a human right.  The HULT event provides students an opportunity to work on the eradication of these problems by developing unique solutions and anticipating innovative business ideas. The event is an excellent way in which students with aforementioned goals can make their voices heard to make a difference.

Author: Narender Gugulothu

Narender is a highly enthusiastic person with a high level of energy and versatile personality. His life experiences have provided him with every drop of confidence. He is a very adaptive and hardworking person. He is a voracious reader of novels and enthusiastic sports person. During his undergraduate program, he participated in a national level technical symposium and awarded with a national level runner-up certificate. He is currently a member of the International Relations Committee at IIM Jammu.

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